A brand can be define as a “name, term, design, symbol, sign, color combination, slogan or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.

 A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts and symbols, which are developed to represent implicit values, ideas, and even personality. It affects the personality of a product, company or service.

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