Social Voting

Any form of communication used to Win approval or support of a targeted audience to take some action with respect to products, ideas, or services is called an advertising. The main purpose of any advertising is to get the desired result and to drive consumer behavior to the presented offer. Advertising is basically a commercial offering. Today political and ideological advertising is also common in the world. Advertising messages can be see through any traditional media in the form of newspaper, magazines, T.V, radio, direct or indirect advertising, outdoor advertising, websites text messages etc.

Advertising Campaign

Purpose of commercial advertising is often seek to increased the consumption of products or services by introducing new brands. Political parties, interest groups, religious organizations and governmental agencies use non commercial advertising to advertise items or agenda other than a product or service. Public service announcements are used by many nonprofit organizations to change the mind or get the attention of a target audience.

With the development of mass media in the late 19th and early 20th centuries, advertising trends also enter into a new phase of modern advertising.

Ancient Egyptians, Greeks and Romans used written form text on special plant fiber to promote their sales. In the era of ancient Arabia, political campaigns and commercial messages were displayed to promote their agendas. Wall or rock painting for the purpose of commercial advertising was also another manifestation of an ancient advertising form, it is still present in this modern world in many parts of Asia, Africa, and South America.

As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. Weekly newspapers in England in the 17th century appeared as a part of advertising. These early print advertisements were used mainly to promote books and newspapers.

During the 19th century, advertising emerged as a powerful element as the economy expanded. The growth of mail-order advertising in U.S was eventually the outcome of this successful advertising format. As the cable and satellite television became increasingly prevalent in last two decades, special channels emerged which were entirely devoted to advertising.

Advancement of ad servers through the Internet opened new frontiers for advertisers during 1990s. As the world entered into the 21st century, a number of new websites including the search engines brought a change in the concept of advertising , now simple advertising has been replaced by online advertising and interactive advertising.

Recently Guerrilla advertising, by giveaways of products such as cars that are covered with brand messages, is becoming increasing more popular with a lot of companies.This type of advertising is unpredictable and innovative, which causes consumers to buy the product or idea. Different other forms of advertising are also successful in the modern age world such as Digital advertising, Physical advertising, Celebrity branding, Billboard advertising, Online advertising and Global advertising etc.