A brand can be define as a “name, term, design, symbol, sign, color combination, slogan or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller.
A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts and symbols, which are developed to represent implicit values, ideas, and even personality. It affects the personality of a product, company or service.
The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty
It is a critical question how to decide on a brand name for a business or a product. The typical question usually is: “Is it useful to pick a descriptive name, or is it more beneficial to cook up a unique one that did not exist before?”
Regardless of it either you choose descriptive name or a unique one, but Keep in mind that the selection of fonts, colors and graphical ingredients used with the words can cleverly transform the concept you express with a logo.
Below is a list of really creative brand names:
1. Adidas
Adidas AG is a German sports manufacturer and parent company of the Adidas Group. Adidas was founded in 1948 by Adolf “Adi” Dassler, which consists of the Reebok sportswear company, golf company and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe .
2. McDonald’s
McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 64 million customers daily. The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California.
McDonald’s primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps and fruit.
3. Hollywood.
Hollywood is a famous district in Los Angeles, California, United States. Because of its fame and cultural identity as the historical center of movie studios and movie stars, the word “Hollywood” is often used as a metonym of American cinema.
4. Walt Disney.
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. It was founded on October 16, 1923, by Walt Disney as the Disney Brothers Cartoon Studio. It was reincorporated as Walt Disney Productions, Ltd.
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, and today one of the largest and best-known studios in Hollywood. A well Known cartoon creation of the company is Mickey Mouse.
5. Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by Pepsi Co. Created and developed in 1898 in United States. Pepsi was first introduced as “Brad’s Drink” in New Bern, North Carolina, United States, in 1898 by Caleb Brad ham, who made it at his home where the drink was sold. Brad ham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
6. Coca Cola
Coca-Cola is a carbonated soft drink; it is produced by The Coca-Cola Company of Atlanta, and is often referred to simply as Coke. Coke is registered trademark of The Coca-Cola Company in the United States since March 27, 1944.
The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton’s French Wine Coca.
7. Pizza Hut:
Pizza Hut is also known as Pizza Hut, Inc. It is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta,buffalo wings, breadsticks, and garlic bread.
Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. They chose the name “Pizza Hut” since the sign they purchased only had enough space for nine characters and spaces.
8. DoCoMo
TATA DoCoMo, commonly known as DoCoMo is a Tata Teleservices Limited (TTSL) owned cellular service provider on the GSM platform-arising out of the Tata Group’s strategic joint venture with Japanese telecom giant NTT Docomo. “. Tata Docomo launched GSM services on 24 June 2009. Tata Teleservices received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand “TATA DoCoMo”.
9. Blue Nile
Blue Nile Inc Seattle, Washington. It is an online retailer of jewelry, including diamonds. Blue Nile was founded in 1999 and today is the largest online retailer of certified diamonds. Internet Retailer magazine listed Blue Nile as the web leader in the Jewelry category for 2007, and Forbes magazine has listed Blue Nile as its favorite online jeweler.
Very well!